What is Kosher?
Kosher certification is a process by which a company ensures that their food is kosher, or in other words, fit for consumption by observant Jews. Kosher refers to a religious dietary practice that is rooted in Jewish tradition. Contrary to popular belief, kosher food does not refer to Jewish cuisine.
But today, consumers are concerned about more than just the kosher status of their food. Over 24 million American and European consumers choose Kosher food products for reasons related to health, food safety, taste, vegetarianism, lactose intolerance, and other dietary restrictions.
BUSINESS BENEFITS
The demand for kosher certified products has been growing very quickly. Over the past several years, sales of kosher certified products have grown at an annual rate of 15%. In fact, 'Kosher' was the most frequently used claim on new products launched in the US according to recent market research, more frequently used than 'All Natural' and 'No Additives or Preservatives'.
Furthermore, nearly 80% of all kosher food sales are sold outside of the "Traditional" Jewish market. More than 500,000 products are currently certified kosher and consumers spend over $165 billion on these kosher products annually. For millions of consumers, the kosher symbol has become synonymous with accountability, quality, and food safety.
In order to meet this growing demand, companies throughout the world are seeking kosher certification in order to expand their existing market and enhance their sales. Many of these companies have partnered with Kosher Africa, and have seen significant growth in their revenues and profits. According to the New York Times, getting kosher certification is "a shrewd way for a company to gain market share for a minimal investment."
Kosher Africa provides certification for food giants and products such as Cadbury, Olam etc.
The Kosher Africa symbol, one of the world's most widely accepted kosher symbol, immediately and universally enhances your product, affecting the perception of its quality, and increasing its marketability. Your decision to initiate an application for Kosher Africa certification of your company could very well be the wisest business marketing decision you make.
Certifying Rabbinical Board
Chief Rabbi Shlomo Bentolila
Founder
Kinshasa, DRC
Rabbi Yerah Bensaid
Director
Abidjan, Ivory Coast
Rabbi Israel Uzan
Director
Abuja, Nigeria
Rabbi Mendy Sternbach
Director
Lagos, Nigeria